{"product_id":"l-oreal-excellence-hicolor-h18-deep-violet-for-dark-hair-only","title":"L’Oreal Excellence HiColor H18 Deep Violet For Dark Hair Only","description":"\u003cp\u003eL’Oreal HiColor Permanent Hair Colour For Dark Hair Only. Developed to lift dark hair in one single step, without brassiness. Rich, smooth creme formula conditions and penetrates hair. Breakthrough technology lifts hair 3-4 levels. Intense, long-lasting color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits;\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpecifically developed to lift dark hair in one single step without brassiness.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBreakthrough Technology Lifts Hair 3-4 Levels (No Pre-lightening Required).\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eRich, Smooth Creme Formula Conditions \u0026amp; Penetrates Hair For More Intense, Long-\u003c\/li\u003e\n\u003cli\u003eLasting hair dye.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFormulated with Anti-Breakage Ceramide R Complex.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWear suitable disposable gloves. Measure 2.5 fl. oz of Orear 30 Volume Developer into plastic applicator bottle. If your client's hair is relaxed, use a 20 volume developer only. Add entire contents of Excellence HiColor tube. Shake until smooth and creamy. Use exclusively with the oxidant, Oreor 30 volume (9%) maximum. Use only the proportions indicted. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e Always apply haircolor to dry, unwashed hair immediately after mixing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVirgin Hair: \u003c\/strong\u003eSaturate the lenght and ends staying an inch away from the scalp, process for 20 minutes, apply to the root area and develop for 10 more minutes. \u003c\/p\u003e\n\u003cp\u003eRetouching: Apply to the regrowth, develop for 20 minutes. Then apply to lengths and ends and process for an additional 5 to 10 minutes. Rinse with warm water until water run clear and then shampoo. Do not use with metal tools (clips, comb, etc). 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