{"product_id":"loreal-technique-chroma-true-reds-permanent-hair-colour","title":"L'Oréal Technique Chroma True Reds Permanent Hair Colour","description":"\u003cp\u003eThe \u003cstrong\u003eL'Oréal Technique CHROMA True Reds\u003c\/strong\u003e collection utilises a unique red dye technology that delivers high-power, true red colour results like no other. Formulated with \u003cstrong\u003eAnti-Breakage Ceramide R Complex\u003c\/strong\u003e, this permanent hair colour penetrates the hair's cortex to condition and help protect against breakage — so your colour stays vibrant and your hair stays healthy.\u003c\/p\u003e\n\n\u003cp\u003eCHROMA True Reds are long-lasting. After repeated shampooing, colour stays deep and true without shifting tone. Suitable for use on all bases of hair — light, dark, and 100% grey — delivering identifiable red colour results on all natural levels of hair, with excellent grey coverage.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnique red dye technology for high-intensity, true red results\u003c\/li\u003e\n  \u003cli\u003eAnti-Breakage Ceramide R Complex conditions and protects against breakage\u003c\/li\u003e\n  \u003cli\u003eLong-lasting colour that stays deep and true after repeated shampooing\u003c\/li\u003e\n  \u003cli\u003eSuitable for light, dark and 100% grey hair\u003c\/li\u003e\n  \u003cli\u003eExcellent grey coverage with deep colour and highlights\u003c\/li\u003e\n  \u003cli\u003eHigh intensity deep garnet and deep red colour shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Mix entire contents of CHROMA tube with 20, 30 or 40 volume Oreor Creme Developer (1.74 oz colour + 1.74 oz developer). Virgin hair: Saturate hair thoroughly and process for 30 minutes at room temperature. For resistant grey: develop for an additional 5 minutes. Rinse hair thoroughly after processing. If hair is relaxed, use 20 volume developer only. CHROMA shades must be used alone — do not mix with other colour products. Wear suitable gloves. Do not use with metal tools.\u003c\/p\u003e","brand":"L'Oréal Technique","offers":[{"title":"7RR Chroma Cayenne","offer_id":54178234892629,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"3RV Chroma Cherry","offer_id":54178234925397,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"6RV Chroma Sangria","offer_id":54178234958165,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"5RV Chroma Ruby","offer_id":54178234990933,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true},{"title":"4RV Chroma Garnet","offer_id":54178235023701,"sku":null,"price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1006\/4317\/6789\/files\/loreal-chroma-true-reds-hair-color-1.jpg?v=1781861713","url":"https:\/\/colourwarehouse.com\/products\/loreal-technique-chroma-true-reds-permanent-hair-colour","provider":"Colourwarehouse","version":"1.0","type":"link"}