L’Oreal Excellence HiColor H12 Deep Auburn Red For Dark Hair Only

H12 Deep Auburn Red combines dark auburn depth with red vibrancy — a rich, brownish-red result that reads more sophisticated than a pure red while still delivering strong colour payoff on dark hair. Single-process application, no pre-lightening.

Why stylists reach for H12 Deep Auburn Red:

• Rich auburn-red tone with brown undertones for a grounded, dimensional finish
• Lifts and colours naturally dark hair in one single process
• Rich, smooth creme formula for even, controlled saturation
• A refined choice for clients wanting red warmth with less brightness

Mixing & application: Mix with Oreor Creme Developer at a 1:1.5 or 1:2 ratio. Apply to dry, unwashed hair. On virgin hair, process the lengths first for around 20 minutes before applying to the root for a further 10 minutes; for regrowth, apply to the root area first.