L’Oreal HiColor H1 Coolest Brown For Dark Hair Only

H1 Coolest Brown is the most subtle shade in the L'Oreal Excellence HiColor range — designed for anyone who wants dimension on dark hair without a dramatic colour change. It deposits a cool, ashy brown tone that softens black or very dark brunette hair while staying close to its natural base.

Why stylists reach for H1 Coolest Brown:

• Lifts and colours naturally dark hair in a single step — no pre-lightening needed
• Cool, ash-based tone counteracts warmth and brassiness in dark brunette hair
• Anti-Breakage Ceramide R Complex conditions as it colours
• Ideal for clients wanting subtle depth rather than a bold colour shift

Mixing & application: Combine with Oreor Creme Developer at a 1:1.5 or 1:2 ratio depending on the desired result (see full mixing guide in Directions). Apply to dry, unwashed hair; process virgin hair for around 20 minutes on the lengths before bringing to the root, then a further 10 minutes. For retouch applications, apply to regrowth first.