L'Oréal Technique Chroma True Reds Permanent Hair Colour

The L'Oréal Technique CHROMA True Reds collection utilises a unique red dye technology that delivers high-power, true red colour results like no other. Formulated with Anti-Breakage Ceramide R Complex, this permanent hair colour penetrates the hair's cortex to condition and help protect against breakage — so your colour stays vibrant and your hair stays healthy.

CHROMA True Reds are long-lasting. After repeated shampooing, colour stays deep and true without shifting tone. Suitable for use on all bases of hair — light, dark, and 100% grey — delivering identifiable red colour results on all natural levels of hair, with excellent grey coverage.

• Unique red dye technology for high-intensity, true red results
• Anti-Breakage Ceramide R Complex conditions and protects against breakage
• Long-lasting colour that stays deep and true after repeated shampooing
• Suitable for light, dark and 100% grey hair
• Excellent grey coverage with deep colour and highlights
• High intensity deep garnet and deep red colour shades

How to Use: Mix entire contents of CHROMA tube with 20, 30 or 40 volume Oreor Creme Developer (1.74 oz colour + 1.74 oz developer). Virgin hair: Saturate hair thoroughly and process for 30 minutes at room temperature. For resistant grey: develop for an additional 5 minutes. Rinse hair thoroughly after processing. If hair is relaxed, use 20 volume developer only. CHROMA shades must be used alone — do not mix with other colour products. Wear suitable gloves. Do not use with metal tools.